When you simply HAVE to answer your 5 year-old's question about bees, who do you turn to? "Let's ask Roadrunner!"
I developed this memorable campaign to highlight a real-life example of the advantages of an always-on, reliable internet service - the gateway to all trivia that every parent needs at their fingertips.
I built the campaign around this TV commercial (which I wrote and directed), tied with billboard, radio, direct mail, print, and internet advertising. By tracking incoming customer inquiries and closed sales, the metrics reported a 21% increase in sales activity during the campaign window.